Overview
The realtor business in Lagos is on with many competitors, and to stand out, your proposition and offer should be very attractive. Casaflo, a realtor, who has been in business for quite a while wants to create and automate their business as well as adding other packages. Dominantly dealing in leasing out short-lets, Casaflo aims to add more leasing options for vehicle, beach houses, hotels and other essentials.
Problem
Bookings and operations at Casaflo are done manually as customers rely on agents to do the bookings or contacting Casaflo through mobile calls or social media handle. As part of the expansion, Casaflo wants to create a platform that would have all their listings as well as making booking and payment seamless.
The platform would be on web and mobile.
Task
My task was to develop the product by designing a user interface that would allow users navigate the product easily and make decision to book a short-let seamlessly.
Responsibilities
- Design a landing page
- Develop a web app interface
- Create the mobile app interface
- Maintain brand colors.
- Ensure the UX is seamless.
Name: Queen Nworra
Gender: Female
Age: 26 years
Job: Fashion Designer
Trait: Party planer, fun
Need: A place to host games night
Name: Gregory Ajibola
Gender: Male
Age: 29 years
Job: Senior Product Manager
Trait: Tech Bro, Luxury lifestyle
Need: A place to stay when in Lagos
User Flow
Understanding the client expectation and what he had in mind, coupled with my research on existing products and competitors, I developed a user journey that would help define the what shape the product would take.
Wireframe
I further simplify the user flow into four pages and I created a wireframe which was shared with the client. The major pages are the landing page, listing page, booking page and payment page.
Landing page
User interface design of the landing page.
More User Interface Screens
Mobile App Screens
I was able to successfully design the mobile version of the product and add more features to make it functional for mobile app development. Below are some screen from the mobile app.
Conclusion
Although this project did not proceed to the development stage as the client was affected by the covid situation and had to make some organization changes and decision, below were the expected out come of the project.
- 80% of bookings should take place both on the website and app.
- Shorter time and journey to make a booking decision.
- The platform should be able to retain up to 50% first time visitor.
- 35% Increase in customer sign up.
- 40% of customers should make use of the wallet function by funding and making purchase.
- 50% of customer should have the app downloaded.
View prototype
here and mobile app version
here
Made With
