CasaFlo - Samuel Omidiji

Overview

The Lagos short-let market is crowded and fast-moving. CasaFlo had built trust through word of mouth and manual bookings, but growth meant their offer needed to be clearer, faster, and available on demand. Beyond short-lets, they wanted to bundle cars, beach houses, hotels, and essentials into one confident experience.

Problem

Bookings ran on calls, DMs, and spreadsheets. Agents hunted for availability, customers waited for callbacks, and payment confirmations took too long. CasaFlo needed a single web and mobile platform where listings, booking, and payments felt instant, trustworthy, and self-serve.

Task

Design a product that lets people discover spaces, compare options, and complete bookings without calling an agent—while keeping the brand’s personal, premium feel.

Responsibilities

Craft a landing narrative that clarifies value and reduces bounce
Design the web booking experience end-to-end
Translate the flow to mobile with parity and speed
Define a consistent visual system for the extended offer
Minimize friction across search, booking, and payment

Solution

Personas to focus decisions

Name: Queen Nworra
Gender: Female
Age: 26 years
Job: Fashion Designer
Trait: Party planer, fun
Need: A place to host games night

Name: Gregory Ajibola
Gender: Male
Age: 29 years
Job: Senior Product Manager
Trait: Tech Bro, Luxury lifestyle
Need: A place to stay when in Lagos

User Flow

Based on client goals and competitive reviews, I mapped the journeys to keep people oriented: search → compare → book → pay → confirm. The flow trims agent dependency and makes “what happens next” obvious on every step.

Wireframe

I condensed the flow into four core screens—landing, listings, booking, payment—to validate layout and copy quickly with the client before investing in high fidelity.